Welcome to our website. You’ll notice that there are no fancy Flash acrobatics or whizzy-bangy animated navigation. That’s for a very definite reason. Agency websites have become insane places that are hard to navigate, max out your bandwidth and generally make it very difficult to find what you’re looking for. Our philosophy is that a [...]
Read full Ad Age Article. Baldwin&, Raleigh, N.C., “Burt’s Bees: Find Your Burt” Burt’s Bees found itself facing a tidal wave of green-washing going on throughout the $50 billion personal-care industry. With more than 250 products containing the word “natural” on the label, Burt’s Bees’ one true point of difference was in danger of being [...]
To celebrate Earth Day, we collaborated with composer/genius Diego Stocco to create a one-of-a-kind, all-natural musical experience. All the sounds you hear in this piece were created real-time using instruments provided by Mother Nature herself. The same ingredients that are instrumental in making the Burt’s Bees products you love to love.
To introduce güd to the world we created a Scratch-and-Sniff Facebook Experience. Scratch-and-sniff magazine inserts and QR codes on the product’s packaging drive people to experience the deliciously scented video on Facebook and to get a free sample. Besides the scents from the products themselves the insert also feature such wonderful aromas as ‘diesel exhaust’ and ‘subway [...]
Our new Social Media Smelltastical launch for güd is getting some attention in Ad Age. Check it out.
We’re psyched to see güd featured on The Dieline. Read more here.
güd is a complete team effort between Burt’s Bees and Baldwin&. We’ve been collaboratively involved almost every step of the way. The assignment included naming the brand and products, brand ID, package design, in store communications, social strategy and execution efforts and much more. One of the coolest parts of the assignment was being involved [...]
Burt’s Bees hopes younger women fall for its new line. By David Ranii, News & Observer Burt’s Bees is looking to gain sales from younger women with a whimsical new brand of natural products that focus on fragrance as a key selling point. The Durham company recently launched its güd (pronounced good) line of shampoos, lotions [...]
To celebrate Earth Day, we collaborated with composer/genius Diego Stocco to create a one-of-a-kind,
This campaign was named one of the top 25 print campaigns of the 1990′s. It’s nice to se
Jennifer isn’t joining us so much as rejoining us as we all worked together on brands like Audi, N
David was interviewed by Will Burns, Founder & President of Ideasicle. Among many other things,
Our new Social Media Smelltastical launch for güd is getting some attention in Ad Age. Check it out
