London Underground Trade ads
This is a trade campaign David did at Cole & Weber for London Underground. At the time they were only one of the distributors of the shoes in the USA and this campaign helped them become the official US distributor.
It’s a good example of our philosophy on Trade advertising. Most companies seem to forget that their audience are human beings when composing messages for their industry or category. They tend to speak in jargon thinking that because it’s the industry’s lingo. Our feeling is that you should always treat your customers and clients like the people they are. They still like to laugh. They still respond to emotion. They don’t cease to be dynamic living human beings when thinking about their jobs.
These ads were part of an effort that propelled LU into becoming the number one US distributor and overwhelmed their offices with phone calls and product requests.
