Audi Rings Print
Audi sponsored the NY Times Sunday Magazine Photography special edition. The idea here was to create photographic studies of a few of Audis core values, Performance, Design, Engineering and Joy. These were shot by the amazing Lars Topelmann.
Realitywood Posters/Print
The following are movie posters/newspaper ads for the festival. These are the rules of Realitywood, a little different from the laws in Hollywood.
TV/Movie Trailers
FullFrame had never really been marketed. The stand we created for FullFrame was to be ‘The World’s home of Documentaries.’ We knew we’d have to do movie trailers and television spots because the media was already donated. So the idea was to do both with, what else, cool documentaries. These were shot by Tim Bieber. (Why that guy isn’t making full-length documentaries I’ll never know. He’s great.)
During our time on FullFrame, the festival set new attendance records every single year.
Dr. Emmerick from Baldwin& on Vimeo.
FullFrame, Dr. Emmerick from Baldwin& on Vimeo.
FullFrame, Dave the Dwarf from Baldwin& on Vimeo.
FullFrame, Handlebar Club from Baldwin& on Vimeo.
FullFrame, Movie posters/Newspaper
These did double duty as Newspaper ads and movie posters for theaters.
Virgin Atlantic, Love from Above
One of David’s last projects at McKinney, the job was to relaunch the airline’s premium economy section. This was a fully integrated idea based on the notion that your experience on Virgin was akin to being ‘loved’ compared to other airline carrier’s service. Or as we called it, Love from Above.
Virgin Atlantic from Baldwin& on Vimeo.
Nasdaq
David started working on Nasdaq two months before September 11th. You can imagine how much the business challenges changed in a matter of a few months. This is the first commercial in a campaign that finally helped Nasdaq make inroads against the NYSE. The stand created for Nasdaq was that they were ‘The engine that moves the world forward.’
Nasdaq Visionaries from Baldwin& on Vimeo.
Here are a few spots to show how the campaign has evolved over the years:
Nasdaq, US BioEnergy from Baldwin& on Vimeo.
Nasdaq, Starbucks from Baldwin& on Vimeo.
Nasdaq, E-Trade from Baldwin& on Vimeo.
Misc.
These are just a few of our favorite things from over a decade on the the Audi account.
This ad for the RS6
This for the Certified Preowned program.
Audi Racing heritage.
Audi Tracks from Baldwin& on Vimeo.
The Duel
Polaris makes a fine line of ATV’s and has been calling there’s the toughest ones around for a long time. Unfortunately, everyone else in the category says the same thing. Since we can’t get them to stop saying it, we thought, let’s challenge them to a Duel, the prize being the right to say it.
Polaris, The Duel from Baldwin& on Vimeo.
Click the corner of the video to see it full screen.
Segway Posters
After presenting this work, we actually got to drive around with Dean Kamen, one of our heroes. He talked about his vision for how Segway would transform societies, cities and our oil addiction by offering a revolutionary new option for personal transportation. It was inspiring and odd at the same time because we were driving around in Dean’s Hummer H1. Man, he loved his Hummer.
Audi A8 Launch
Audi had no credibility in the D-class segment against especially against Mercedes, BMW and Lexus. But the new A8 was about to change all of that. This was a campaign utilized everything from traditional advertising to events to finally, a television show on A&E.
Audi A8 Launch from Baldwin& on Vimeo.
This is an 8 page insert that went along with the program.
Oasys Mobile, Pherotones
A digital mobile content provider and manager, Oasis needed to get noticed on a very small budget. The answer, Pherotones, ring tones that attract the opposite sex (that’s the PG way to say it.) Click the corner of the video to see it full screen.
Oasys Mobile, Pherotones from Baldwin& on Vimeo.
The wedding viral video. Evidence that Pherotones were wreaking havoc around the country.
Audi, Art of the Heist
This is a campaign to launch the Audi A3, a bitch of a process over months including over 10,000 pieces of creative. It was produced in partnership between McKinney and Chelsea pictures which then became Campfire. A great partner who we couldn’t have done without.
Art of the Heist Campaign Video from Baldwin& on Vimeo.
Click the corner of the video to see it full screen.
A Few Gnome Favorites
Over our time on Travelocity, we did some pretty fun work. These are just a few our favorite spots.
Travelocity, Appliances from Baldwin& on Vimeo.
Travelocity, Tourguide from Baldwin& on Vimeo.
Longhorn Steakhouse, New West
Longhorn Steakhouse is a damn fine place to get a great steak but they also have a very interesting menu beyond just red meat and a nicer atmosphere than your average steakhouse. We called it, the ‘New West,’ everything you loved about the old west but better.
Longhorn Steakhouse, Gopher from Baldwin& on Vimeo.
Longhorn Steakhouse, Asparagus from Baldwin& on Vimeo.
Longhorn Steakhouse, Sizzle from Baldwin& on Vimeo.
Sony MYLO
Sony was introducing a product called MYLO (My Life Online) a wireless device aimed at college kids that would effortlessly allow them to text, share and do all things social. Since social networking is all about connecting and belonging, the idea of this campaign was to create a place they could go to become a part of a tribe and learn all about the new MYLO. The answer, of course, was to create the world’s first online thumbternity.
Sony MYLO campaign overview from Baldwin& on Vimeo.
Realitywood Campaign overview
Our ‘How much reality can you handle?’ campaign had been running for about 5 years and it was time for something new. The festival was getting bigger and bigger every year, even getting listed on Entertainment Weekly’s ‘It List.’ It was truly becoming a part of Durham’s pop culture and cultural landscape and one of the biggest tourist draws in the city. We always talked about FullFrame as the world’s home for documentaries. Kind of the hollywood of docs. So we created the idea of Realitywood, a place far away from Hollywood and the land of big features. We even renamed the city ‘Realitywood’ by mayoral decree for the four days of the festival. This was a fully integrated campaign with guerilla placed in NY and LA, print, newspaper, television, a new website and much more.
FullFrame, Realitywood Campaign from Baldwin& on Vimeo.
Here’s our favorite spot/movie trailer from this campaign.
FullFrame, Penguins from Baldwin& on Vimeo.
Penguins
As part of our realitywood campaign we would play off of the conventions of Hollywood by remaking a famous documentary the way a cigar chomping Hollywood producer would have made it. Some stories truly make better documentaries.
FullFrame, Penguins from Baldwin& on Vimeo.