cree LED tv
Cree LED has created a truly revolutionary LED light bulb. It’s up to 85% more efficient than a typical incandescent and can last over twenty years, all at a much more affordable price. This is the first time they’ve done business to consumer advertising.
perfect güd morning
Six months ago, Keri Pfeiffer made a board on Pinterest, detailing her perfect morning. We found her board and decided to bring it to life. For real. And to celebrate the release of Red Ruby Groovy — the new blow-your-grapefruit-loving-morning’s-mi
Enter for a chance to win your perfect morning at http://www.gudhappens.com/perfectmorning
fast asleep
2012 brought the need for another invitation. This year we created a program called Fast Asleep. We placed a poster on the ceiling of the player’s rooms. When the lights went down the headlights and a headline glowed in the dark inviting them to the racing event. On their TV was an invitation on the relaxation channel featuring the roar of a BMW M6.
intense hydration before and after coupon billboard
To demonstrate the before and after effects of Burt’s Bees new Intense Hydration line, we create a before and after coupon billboard. Read more about it here.
earth day, 2012 – music from nature by diego stocco
To celebrate Earth Day, we collaborated with composer/genius Diego Stocco to create a one-of-a-kind, all-natural musical experience. All the sounds you hear in this piece were created real-time using instruments provided by Mother Nature herself. The same ingredients that are instrumental in making the Burt’s Bees products you love to love.
Music from Nature – Burt’s Bees from Baldwin& on Vimeo.
güd scratch and sniff facebook experience
To introduce güd to the world we created a Scratch-and-Sniff Facebook Experience. Scratch-and-sniff magazine inserts and QR codes on the product’s packaging drive people to experience the deliciously scented video on Facebook and to get a free sample. Besides the scents from the products themselves the insert also feature such wonderful aromas as ‘diesel exhaust’ and ‘subway grate.’
The güd launch attracted over 200,000 fans in its first week.
Campaign video:
Smelltastic Facebook video.
Scratch and Sniff insert front/back:
güd, a new natural brand from Burt’s Bees.
güd is a complete team effort between Burt’s Bees and Baldwin&. We’ve been collaboratively involved almost every step of the way. The assignment included naming the brand and products, brand ID, package design, in store communications, social strategy and execution efforts and much more. One of the coolest parts of the assignment was being involved in shaping the scents with Burt’s Bees and Givaudan.
championship photobook
Along with all the communications we create for the BMW Championship, part of our assignment is to document the event in a photo book that brings the event and the brand to life. Featuring just a small slice of the over 6,000 shots we take at the event every year, the book lives in many different places — as an in-dealership book, a communications piece for tour VIPs and as a gift for the PGA players themselves.
shoestrings
We created a promotion that directly led to 241 test-drives in Chicago, a 17% response, in a world where 3% is considered successful.
joy water bottles
As a sponsor of the FedEx cup, BMW ‘lived’ their global JOY campaign by treating participants to a little cold water during a very hot tournament. The message was revealed by turning the bottle in your hand.
autobahn racing invites
PGA players are, if anything, competitive world class athletes. So how do you get them behind the wheel of BMW’s M cars? Hold a ride and drive racing event at the “Autobahn Country Club” during the BMW Championship in Cog Hill. But when the players are already inundated with hundreds of other invitations throughout the tour, yours has to stand out. You don’t put a card with details into an envelope and hope for the best.
In this case, we created a motor oil scented cologne called “15W – 50″ that evokes the essence of the race track. The cologne was then placed in the player’s lockers. A week later when the players check into their hotel rooms, they’re greeted by skid marks coming out from beneath their sinks with another message inviting them to sign up for the event.
Special shout out to our events partner, Octagon.
burtsbees.com redesign
Baldwin& just launched a redesign for burtsbees.com. All designed around a richer expression of the brand and a smoother shopping experience.
An All-Natural Animated Short Made of Tinted Lip Balm
To help introduce Burt’s Bees new Tinted Lip Balms, we started with the product itself. We created a stop motion animated short using the Tinted Lip Balm as the medium. Every picture, line and color is drawn with the product. We wrote the song with local singer/songwriter Catherine Edgerton from Durham’s Midtown Dickens.
We don’t normally include detailed credits, but it seemed appropriate this time:
CDs: David Baldwin, Bob Ranew
AD/Songwriter/
Composer: Shaun Sundholm
CW/Lyrics: Lisa Shimotakahara
Agency Prod.: Virginia Bertholet
Balm Illustrators: Amy Rauner, Somerville, Mass.; Holly Camp, Richmond,Va.
Animation: David Swain, Richmond,Va.
Singer/Songwriter/
Composer: Catherine Edgerton, Durham, N.C.
Sound Design: Nicht + Ultra, Durham, N.C.
Engineer: Sean Thegan
Check out the Midtown Dickens here.
brand book
Peter Millar hired us to give them a new look and feel, and a new brand voice. This 2010 brand book also doubled as their fall line book. Or was it the other way around? Here’s a closer look:
Landfill TV
Meet Jonathan, the forlorn star of our new spot for the Habitat for Humanity ReStore. A great place to donate your old stuff or find something for your home. Proceeds go towards helping purchase more Habitat homes. It’s the circle of life. Expert executional help from our good friends at The Forgery and Pond Creative, SF. Some people have asked us if they really sell toilets? Yep.
It’s Earth Day, have you found your Burt yet?
Did you know that April 22nd marks the 40th anniversary of Earth Day? Well, here’s another interesting tidbit, Burt Shavitz, the co-founder of Burts Bees was there at the first Earth Day celebration 40 years ago.
It’s in this spirit that we launched “Find your Burt” for Burt’s Bees, an integrated idea that promotes solidarity in all things planet friendly. The truth is that just by doing little things every day we can all make the planet a better place to live.
The campaign consists of digital (website created in collaboration with Mekanism, SF) live events featuring ‘flocks of Burts’ spreading the word and handing out “Burt Kit” natural, reusable sample packs, human-powered bike blenders making smoothies from the natural ingredients found in Burt’s Bees skin care products. At the end of our events we compost the waste for a completely Earth friendly promotion.
The site, findyourburt.com, let’s you use your webcam to allow your inner Burt to come shining through by answering a few simple questions and playing with the Burtification tool. You can then share your image on Facebook, Twitter and through email.
Here are a few examples of the campaign video and the individual pieces in action including a closer look at the Burt Kits with the official Burt’s Bees Beard-ana:
Realitywood Posters/Print
The following are movie posters/newspaper ads for the festival. These are the rules of Realitywood, a little different from the laws in Hollywood.
TV/Movie Trailers
FullFrame had never really been marketed. The stand we created for FullFrame was to be ‘The World’s home of Documentaries.’ We knew we’d have to do movie trailers and television spots because the media was already donated. So the idea was to do both with, what else, cool documentaries. These were shot by Tim Bieber. (Why that guy isn’t making full-length documentaries I’ll never know. He’s great.)
During our time on FullFrame, the festival set new attendance records every single year.
Dr. Emmerick from Baldwin& on Vimeo.
FullFrame, Dr. Emmerick from Baldwin& on Vimeo.
FullFrame, Dave the Dwarf from Baldwin& on Vimeo.
FullFrame, Handlebar Club from Baldwin& on Vimeo.
FullFrame, Movie posters/Newspaper
These did double duty as Newspaper ads and movie posters for theaters.
Oasys Mobile, Pherotones
A digital mobile content provider and manager, Oasis needed to get noticed on a very small budget. The answer, Pherotones, ring tones that attract the opposite sex (that’s the PG way to say it.) Click the corner of the video to see it full screen.
Oasys Mobile, Pherotones from Baldwin& on Vimeo.
The wedding viral video. Evidence that Pherotones were wreaking havoc around the country.
Oasys Mobile, Pherotones Wedding from Baldwin& on Vimeo.
*Work produced at McKinney
Realitywood Campaign overview
Our ‘How much reality can you handle?’ campaign had been running for about 5 years and it was time for something new. The festival was getting bigger and bigger every year, even getting listed on Entertainment Weekly’s ‘It List.’ It was truly becoming a part of Durham’s pop culture and cultural landscape and one of the biggest tourist draws in the city. We always talked about FullFrame as the world’s home for documentaries. Kind of the hollywood of docs. So we created the idea of Realitywood, a place far away from Hollywood and the land of big features. We even renamed the city ‘Realitywood’ by mayoral decree for the four days of the festival. This was a fully integrated campaign with guerilla placed in NY and LA, print, newspaper, television, a new website and much more.
FullFrame, Realitywood Campaign from Baldwin& on Vimeo.
Here’s our favorite spot/movie trailer from this campaign.
FullFrame, Penguins from Baldwin& on Vimeo.
Penguins
As part of our realitywood campaign we would play off of the conventions of Hollywood by remaking a famous documentary the way a cigar chomping Hollywood producer would have made it. Some stories truly make better documentaries.
FullFrame, Penguins from Baldwin& on Vimeo.