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Audi Rings Print

Audi sponsored the NY Times Sunday Magazine Photography special edition. The idea here was to create photographic studies of a few of Audis core values, Performance, Design, Engineering and Joy. These were shot by the amazing Lars Topelmann.*

Rings Peformance

Rings Design

Rings Joy

 

*Work produced at McKinney


TT

airvent_hi

gascap_hi

gearshift_hi

Wake Up CAll from Baldwin& on Vimeo.


Misc.

These are just a few of our favorite things from over a decade on the the Audi account.*

This ad for the RS6

evileyesreprint

This for the Certified Preowned program.

classified rings

Audi Racing heritage.

greatthensprd

greatthenpg

stars-pg

birds-pg

flowers

Audi Tracks from Baldwin& on Vimeo.

*Work produced at McKinney


audi A4 relaunch

The A4 was always about being fun to drive.*

audislidelg

audikite1

audiremote2


Audi, Wind from Baldwin& on Vimeo.
*Work produced at McKinney


Audi A8 Launch

Audi had no credibility in the D-class segment against especially against Mercedes, BMW and Lexus. But the new A8 was about to change all of that. This was a campaign utilized everything from traditional advertising to events to finally, a television show on A&E.*


Audi A8 Launch from Baldwin& on Vimeo.

a8foot1

a8nervous

a8-lower-extreme

This is an 8 page insert that went along with the program.

a8insert1

 

*Work produced at McKinney


Audi, Art of the Heist

This is a campaign to launch the Audi A3, a bitch of a process over months including over 10,000 pieces of creative. It was produced in partnership between McKinney and Chelsea pictures which then became Campfire. A great partner who we couldn’t have done without.*


Art of the Heist Campaign Video from Baldwin& on Vimeo.

Click the corner of the video to see it full screen.
*Work produced at McKinney


allroad

earthallroad

 

allroadroad

 

sky

 

Earth from Baldwin& on Vimeo.

Road from Baldwin& on Vimeo.

Sky from Baldwin& on Vimeo.

 

*Work produced at McKinney