burtsbees.com redesign
Baldwin& just launched a redesign for burtsbees.com. All designed around a richer expression of the brand and a smoother shopping experience.
An All-Natural Animated Short Made of Tinted Lip Balm
To help introduce Burt’s Bees new Tinted Lip Balms, we started with the product itself. We created a stop motion animated short using the Tinted Lip Balm as the medium. Every picture, line and color is drawn with the product. We wrote the song with local singer/songwriter Catherine Edgerton from Durham’s Midtown Dickens.
We don’t normally include detailed credits, but it seemed appropriate this time:
CDs: David Baldwin, Bob Ranew
AD/Songwriter/
Composer: Shaun Sundholm
CW/Lyrics: Lisa Shimotakahara
Agency Prod.: Virginia Bertholet
Balm Illustrators: Amy Rauner, Somerville, Mass.; Holly Camp, Richmond,Va.
Animation: David Swain, Richmond,Va.
Singer/Songwriter/
Composer: Catherine Edgerton, Durham, N.C.
Sound Design: Nicht + Ultra, Durham, N.C.
Engineer: Sean Thegan
Check out the Midtown Dickens here.
It’s Earth Day, have you found your Burt yet?
Did you know that April 22nd marks the 40th anniversary of Earth Day? Well, here’s another interesting tidbit, Burt Shavitz, the co-founder of Burts Bees was there at the first Earth Day celebration 40 years ago.
It’s in this spirit that we launched “Find your Burt” for Burt’s Bees, an integrated idea that promotes solidarity in all things planet friendly. The truth is that just by doing little things every day we can all make the planet a better place to live.
The campaign consists of digital (website created in collaboration with Mekanism, SF) live events featuring ‘flocks of Burts’ spreading the word and handing out “Burt Kit” natural, reusable sample packs, human-powered bike blenders making smoothies from the natural ingredients found in Burt’s Bees skin care products. At the end of our events we compost the waste for a completely Earth friendly promotion.
The site, findyourburt.com, let’s you use your webcam to allow your inner Burt to come shining through by answering a few simple questions and playing with the Burtification tool. You can then share your image on Facebook, Twitter and through email.
Here are a few examples of the campaign video and the individual pieces in action including a closer look at the Burt Kits with the official Burt’s Bees Beard-ana:
