To help introduce Burt’s Bees new Tinted Lip Balms, we started with the product itself. We created a stop motion animated short using the Tinted Lip Balm as the medium. Every picture, line and color is drawn with the product. We wrote the song with local singer/songwriter Catherine Edgerton from Durham’s Midtown Dickens.
We don’t normally include detailed credits, but it seemed appropriate this time:
CDs: David Baldwin, Bob Ranew
Composer: Shaun Sundholm
CW/Lyrics: Lisa Shimotakahara
Agency Prod.: Virginia Bertholet
Balm Illustrators: Amy Rauner, Somerville, Mass.; Holly Camp, Richmond,Va.
Animation: David Swain, Richmond,Va.
Composer: Catherine Edgerton, Durham, N.C.
Sound Design: Nicht + Ultra, Durham, N.C.
Engineer: Sean Thegan
Check out the Midtown Dickens here.