The Duel
Polaris makes a fine line of ATV’s and has been calling there’s the toughest ones around for a long time. Unfortunately, everyone else in the category says the same thing. Since we can’t get them to stop saying it, we thought, let’s challenge them to a Duel, the prize being the right to say it.*
Polaris, The Duel from Baldwin& on Vimeo.
Click the corner of the video to see it full screen.
*Work produced at McKinney
Segway Posters
After presenting this work, we actually got to drive around with Dean Kamen, one of our heroes. He talked about his vision for how Segway would transform societies, cities and our oil addiction by offering a revolutionary new option for personal transportation. It was inspiring and odd at the same time because we were driving around in Dean’s Hummer H1. Man, he loved his Hummer.
audi A4 relaunch
The A4 was always about being fun to drive.*
Audi, Wind from Baldwin& on Vimeo.
*Work produced at McKinney
Audi A8 Launch
Audi had no credibility in the D-class segment against especially against Mercedes, BMW and Lexus. But the new A8 was about to change all of that. This was a campaign utilized everything from traditional advertising to events to finally, a television show on A&E.*
Audi A8 Launch from Baldwin& on Vimeo.
This is an 8 page insert that went along with the program.
*Work produced at McKinney
Oasys Mobile, Pherotones
A digital mobile content provider and manager, Oasis needed to get noticed on a very small budget. The answer, Pherotones, ring tones that attract the opposite sex (that’s the PG way to say it.) Click the corner of the video to see it full screen.
Oasys Mobile, Pherotones from Baldwin& on Vimeo.
The wedding viral video. Evidence that Pherotones were wreaking havoc around the country.
Audi, Art of the Heist
This is a campaign to launch the Audi A3, a bitch of a process over months including over 10,000 pieces of creative. It was produced in partnership between McKinney and Chelsea pictures which then became Campfire. A great partner who we couldn’t have done without.*
Art of the Heist Campaign Video from Baldwin& on Vimeo.
Click the corner of the video to see it full screen.
*Work produced at McKinney
A Few Gnome Favorites
Over our time on Travelocity, we did some pretty fun work. These are just a few our favorite spots.*
Travelocity, Appliances from Baldwin& on Vimeo.
Travelocity, Tourguide from Baldwin& on Vimeo.
Travelocity, 24/7 Customer Service from Baldwin& on Vimeo.
*Work produced at McKinney
Sony MYLO
Sony was introducing a product called MYLO (My Life Online) a wireless device aimed at college kids that would effortlessly allow them to text, share and do all things social. Since social networking is all about connecting and belonging, the idea of this campaign was to create a place they could go to become a part of a tribe and learn all about the new MYLO. The answer, of course, was to create the world’s first online thumbternity.*
Sony MYLO campaign overview from Baldwin& on Vimeo.
*Work produced at McKinney
Realitywood Campaign overview
Our ‘How much reality can you handle?’ campaign had been running for about 5 years and it was time for something new. The festival was getting bigger and bigger every year, even getting listed on Entertainment Weekly’s ‘It List.’ It was truly becoming a part of Durham’s pop culture and cultural landscape and one of the biggest tourist draws in the city. We always talked about FullFrame as the world’s home for documentaries. Kind of the hollywood of docs. So we created the idea of Realitywood, a place far away from Hollywood and the land of big features. We even renamed the city ‘Realitywood’ by mayoral decree for the four days of the festival. This was a fully integrated campaign with guerilla placed in NY and LA, print, newspaper, television, a new website and much more.
FullFrame, Realitywood Campaign from Baldwin& on Vimeo.
Here’s our favorite spot/movie trailer from this campaign.
FullFrame, Penguins from Baldwin& on Vimeo.
Penguins
As part of our realitywood campaign we would play off of the conventions of Hollywood by remaking a famous documentary the way a cigar chomping Hollywood producer would have made it. Some stories truly make better documentaries.
FullFrame, Penguins from Baldwin& on Vimeo.
The World’s First Internet Fire
We needed to update the FullFrame website, a very cool, but very flash heavy site. FullFrame needed it to be a little more flexible so that they could easily add content on a sometimes hourly basis during the festival itself. So to promote the new site, we burnt down the old one. The World’s First Internet Fire, a fully integrated campaign pulled off on a shoestring budget.
The World’s First Internet Fire from Baldwin& on Vimeo.
Sony Bravia
Sony Bravia Choose your adventure from Baldwin& on Vimeo.
This is a campaign for Bravia Televisions. The idea was to avoid the conversatin about pixels and aspect ratios and get to the truth of the matter. There’s tension between Men and Women about getting a big television. Guys want a big-assed television with a great picture and women want something that has a great picture and looks great in the room. The idea of the campaign was to use Tivo to let people watch a commercial and choose an ending tailored for either men or women. The message, Bravia is the first HD TV designed for Men and Women.
Here are a few of the spots themselves.*
Sony Bravia, Heart from Baldwin& on Vimeo.
Sony Bravia, Shoesical from Baldwin& on Vimeo.
Sony Bravia, Coach from Baldwin& on Vimeo.
*Work produced at McKinney
Sony Lodef Theater
This is a campaign for Sony HD televisions, The Fight was featured in Adweek’s best spots.
This campaign answers the question all HD television manufacturers face when selling their televisions: How do you feature superior image quality when your customer is watching a commercial on an inferior television. *
Sony, Lodef Theater, The play :60 from Baldwin& on Vimeo.
Sony, Low Def Theater, Kentucky Vs. Duke from Baldwin& on Vimeo.
Sony LoDef Theater, The Fight from Baldwin& on Vimeo.
*Work produced at McKinney
Travelocity – a tiny relaunch
This is the story behind the first work we did at McKinney to relaunch Travleocity. Now a beloved icon, this is the birth of the roaming gnome.*
Travelocity Gnome Launch video. from Baldwin& on Vimeo.
Click the corner of the video to see it full screen.
*Work produced at McKinney
A note about the historical work shown on this site
We’re a startup. We’d love to only show work we’ve done for Baldwin& but, of course, we’d be ignoring over 20 years of hard fought career. So we’d like to acknowledge all of the partners and people at other agencies who helped make this work what it is. Not just ‘creative people,’ account people, strategic partners, clients, everyone who touched it. In this case, think of all of those people and agencies as an ‘&’