Sony Bravia
Sony Bravia Choose your adventure from Baldwin& on Vimeo.
This is a campaign for Bravia Televisions. The idea was to avoid the conversatin about pixels and aspect ratios and get to the truth of the matter. There’s tension between Men and Women about getting a big television. Guys want a big-assed television with a great picture and women want something that has a great picture and looks great in the room. The idea of the campaign was to use Tivo to let people watch a commercial and choose an ending tailored for either men or women. The message, Bravia is the first HD TV designed for Men and Women.
Here are a few of the spots themselves.
Sony Bravia, Heart from Baldwin& on Vimeo.
Sony Bravia, Shoesical from Baldwin& on Vimeo.
Sony Bravia, Coach from Baldwin& on Vimeo.