Sony Lodef Theater
This is a campaign for Sony HD televisions, The Fight was featured in Adweek’s best spots.
This campaign answers the question all HD television manufacturers face when selling their televisions: How do you feature superior image quality when your customer is watching a commercial on an inferior television.
Sony, Lodef Theater, The play :60 from Baldwin& on Vimeo.
Sony, Low Def Theater, Kentucky Vs. Duke from Baldwin& on Vimeo.
Sony LoDef Theater, The Fight from Baldwin& on Vimeo.