Sony MYLO
Sony was introducing a product called MYLO (My Life Online) a wireless device aimed at college kids that would effortlessly allow them to text, share and do all things social. Since social networking is all about connecting and belonging, the idea of this campaign was to create a place they could go to become a part of a tribe and learn all about the new MYLO. The answer, of course, was to create the world’s first online thumbternity.*
Sony MYLO campaign overview from Baldwin& on Vimeo.
*Work produced at McKinney