To celebrate Earth Day, we collaborated with composer/genius Diego Stocco to create a one-of-a-kind, all-natural musical experience. All the sounds you hear in this piece were created real-time using instruments provided by Mother Nature herself. The same ingredients that are instrumental in making the Burt’s Bees products you love to love.

Take a look at our güd brand book. Click here to view the pdf.

To introduce güd to the world we created a Scratch-and-Sniff Facebook Experience.  Scratch-and-sniff magazine inserts and QR codes on the product’s packaging drive people to experience the deliciously scented video on Facebook and to get a free sample. Besides the scents from the products themselves the insert also feature such wonderful aromas as ‘diesel exhaust’ and ‘subway grate.’

The güd launch attracted over 200,000 fans in its first week.

Scratch and Sniff insert front/back:

Burt’s Bees hopes younger women fall for its new line.

By David Ranii, News & Observer

Burt’s Bees is looking to gain sales from younger women with a whimsical new brand of natural products that focus on fragrance as a key selling point.

The Durham company recently launched its güd (pronounced good) line of shampoos, lotions and other personal care products, which come in scents with quirky names such as Orange Petalooza and Floral Cherrynova. They boast colorful packaging as well, which includes an umlaut over the u in güd that’s designed to resemble a smiley face. The brand slogan: güd happens.

]]> http://www.baldwinand.com/blog/news/gud-featured-in-news-observer/feed 0 http://www.baldwinand.com/blog/news/welcome-to-baldwin http://www.baldwinand.com/blog/news/welcome-to-baldwin#comments Fri, 27 Jan 2012 12:31:48 +0000 dbaldwin http://www.baldwinand.com/blog/?p=824 Welcome to our website. You’ll notice that there are no fancy Flash acrobatics or whizzy-bangy animated navigation. That’s for a very definite reason. Agency websites have become insane places that are hard to navigate, max out your bandwidth and generally make it very difficult to find what you’re looking for.

Our philosophy is that a website is a tool. In fact, someone once said to me that if your website isn’t a tool you are. Sure it’s an expression of the brand, sure it should be cool, but it should be easy and useable. So we’ve opted for a very simple blog. Our site will live and breathe and change almost daily. We can add content at will. If you find it hard to navigate, tell us and we’ll get on it immediately. We’re also including tags to make accessing anything you want very easy to find

Welcome and let us know what you think.

Along with all the communications we create for the BMW Championship, part of our assignment is to document the event in a photo book that brings the event and the brand to life.  Featuring just a small slice of the over 6,000 shots we take at the event every year, the book lives in many different places — as an in-dealership book, a communications piece for tour VIPs and as a gift for the PGA players themselves.