Local Triangle companies Cree LED, INC and Baldwin& got a nice write in the N&O this week. Read it here. 

Cree LED has created a truly revolutionary LED light bulb. It’s up to 85% more efficient than a typical incandescent and can last over twenty years, all at a much more affordable price.  This is the first time they’ve done business to consumer advertising.

Enter for a chance to win your perfect morning at http://www.gudhappens.com/perfectmorning

2012 brought the need for another invitation. This year we created a program called Fast Asleep. We placed a poster on the ceiling of the player’s rooms. When the lights went down the headlights and a headline glowed in the dark inviting them to the racing event. On their TV was an invitation on the relaxation channel featuring the roar of a BMW M6.

Christmas has Santa Claus, Easter has the Easter Bunny, Halloween has the headless horseman. Thanksgiving? All it has is a dinner.

We figured we’d better fix that. Introducing the Thanksgiver. (Optimized for Chrome.) The world’s last surviving, time-traveling pilgrim, sucked through a wormhole during the first Thanksgiving. Now he exists to expand your Thanksconsiousness and give you ideas for all kinds of things to be thankful for beyond food, family and deity.

A collaborative effort between Baldwin&, Fragment Labs, Partizan and director Tim Roper, and JSM Music, NY.

To demonstrate the before and after effects of Burt’s Bees new Intense Hydration line, we create a before and after coupon billboard. Read more about it here. 

Our latest invitation to get PGA players behind the wheel of BMW’s M cars at the Indianapolis Motor Speedway was featured as Ad Age’s and Creativity’s pick up the day.

Read the article.

Read about it here. 

To celebrate Earth Day, we collaborated with composer/genius Diego Stocco to create a one-of-a-kind, all-natural musical experience. All the sounds you hear in this piece were created real-time using instruments provided by Mother Nature herself. The same ingredients that are instrumental in making the Burt’s Bees products you love to love.

Music from Nature – Burt’s Bees from Baldwin& on Vimeo.

Take a look at our güd brand book. Click here to view the pdf.