Our philosophy is that a website is a tool. In fact, someone once said to me that if your website isn’t a tool you are. Sure it’s an expression of the brand, sure it should be cool, but it should be easy and useable. So we’ve opted for a very simple blog. Our site will live and breathe and change almost daily. We can add content at will. If you find it hard to navigate, tell us and we’ll get on it immediately. We’re also including tags to make accessing anything you want very easy to find

Welcome and let us know what you think.

Peter Millar hired us to give them a new look and feel, and a new brand voice. This 2010 brand book also doubled as their fall line book. Or was it the other way around?

Along with all the communications we create for the BMW Championship, part of our assignment is to document the event in a photo book that brings the event and the brand to life.  Featuring just a small slice of the over 6,000 shots we take at the event every year, the book lives in many different places — as an in-dealership book, a communications piece for tour VIPs and as a gift for the PGA players themselves.

We created a promotion that directly led to 241 test-drives in Chicago, a 17% response, in a world where 3% is considered successful.

As a sponsor of the FedEx cup, BMW ‘lived’ their global JOY campaign by treating participants to a little cold water during a very hot tournament. The message was revealed by turning the bottle in your hand.

Jennifer isn’t joining us so much as rejoining us as we all worked together on brands like Audi, NASDAQ, Qwest Communications and Southern Comfort a few years ago. Most recently, Jenn created and ran a design group at another agency in town.  And, yes, since you were wondering, Jennifer can play the banjo.

Doug started his career at Crispin, Porter + Bogusky working on Old Navy, Kraft, Microsoft, Baby Carrots (Bolthouse Farms) and Lucky’s Market. He also worked at The Martin Agency strategizing and concepting mobile and digital integrations for Pizza Hut.

]]> http://www.baldwinand.com/blog/about-us/who-we-are/doug-kleeman-recon-op/feed 0 http://www.baldwinand.com/blog/about-us/who-we-are/paul-tuorto-renaissance-man http://www.baldwinand.com/blog/about-us/who-we-are/paul-tuorto-renaissance-man#comments Tue, 15 Nov 2011 17:01:39 +0000 dbaldwin http://www.baldwinand.com/blog/?p=2097

Before coming to Baldwin&, Paul designed for clients like Chrysler, Kodak, Alienware, UNC Sports, and Motorola. He is also an accomplished food writer, photographer, athlete, cook, musician and surfer. Love food? So does Paul, check out his food blog here.

PGA players are, if anything, competitive world class athletes. So how do you get them behind the wheel of BMW’s M cars?  Hold a ride and drive racing event at the “Autobahn Country Club” during the BMW Championship in Cog Hill. But when the players are already inundated with hundreds of other invitations throughout the tour, yours has to stand out. You don’t put a card with details into an envelope and hope for the best.

In this case, we created a motor oil scented cologne called “15W – 50″ that evokes the essence of the race track. The cologne was then placed in the player’s lockers. A week later when the players check into their hotel rooms, they’re greeted by skid marks coming out from beneath their sinks with another message inviting them to sign up for the event.

Special shout out to our events partner, Octagon.