Back in the day, Polaroid was an incredibly important tool for all kinds of businesses from photographers to cops, not to mention the victims of crime. Here are just a few of David’s favorite Polaroid pieces. All of the Polaroid work was B-to-B and is a great example of our philosophy on doing trade work. Never forget that people working in any category or channel are human beings first and customers of the category second. They will always react to messages of emotion and understanding in the same way they would in their ‘civilian’ lives. Most companies seem to forget this.
These were aimed at Professional photographers and artists to let them know that Polaroid film was an amazing experimental medium. They actually outperformed a direct marketing campaign that ran alongside them because they hit a nerve with creative people.
These next pieces are aimed at law enforcement. Turns out you have a better chance of getting a conviction if you capture the evidence immediately.
