Art & Copy is a movie David has been working on for four years now as an executive producer. The movie premiered at the 2009 Sundance Film Festival and was the only documentary picked up during the festival itself. The movie will be premiering officially on August 21, 2009. If you’d like to see if beforehand you’ll have to go to one of the many film festivals where it will be appearing in over the next few months.
ART & COPY reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”); Phyllis K. Robinson (who invented the “me generation” with Clairol); Hal Riney (who helped President Reagan get re-elected); and George Lois (who saved MTV and launched Tommy Hilfiger overnight).
Directed by Doug Pray (HYPE! SCRATCH), ART & COPY captures the creative energy and passion behind the iconic campaigns that have had a profound impact on American culture. Featuring rare interviews with the aforementioned industry legends, the film seeks to identify the elements that transform an slogan into a pop culture catch phrases.
The movie was filmed and edited during a four-year period and had an unusual source for its funding — The One Club, a non-profit organization dedicated to the craft of advertising headquartered in New York.
ART & COPY provides a window into the creative process and the individuals who have changed our lives in ways we may not realize,” said Mary Warlick, CEO of The One Club. “The movie looks at advertising not as products flying off the shelf but as the work of a few American heroes who feel passionately about their craft, ideas, and the ability of ideas to change how people feel.”
The tenth documentary feature directed by Pray, ART & COPY was written by Timothy J. Sexton from an original concept by Gregory Beauchamp and Kirk Souder. The film was produced by Jimmy Greenway and Michael Nadeau and executive produced by David Baldwin, Gregory Beauchamp, Kirk Souder and Mary Warlick. The cinematographer is Peter Nelson and the editor is Philip Owens. The original score is by Jeff Martin.
A nice reminder of what I love, and hate about advertising. With all the bashing advertising gets it’s refreshing to see someone paying homage to the craft. The film was beautifully shot and definitely worth seeing, especially if you work in the industry.