Burt’s Bees hopes younger women fall for its new line.
By David Ranii, News & Observer
Burt’s Bees is looking to gain sales from younger women with a whimsical new brand of natural products that focus on fragrance as a key selling point.
The Durham company recently launched its güd (pronounced good) line of shampoos, lotions and other personal care products, which come in scents with quirky names such as Orange Petalooza and Floral Cherrynova. They boast colorful packaging as well, which includes an umlaut over the u in güd that’s designed to resemble a smiley face. The brand slogan: güd happens.