VMan Magazine asked Doug Pray to write a VManifesto on something he holds dear. In the ‘Hate something, Change something’ theme. (Their words not mine, sorry WK, London.)
He chose to write about what he learned from making Art & Copy.
His article begins with the last quote of the movie, George Lois saying “Creativity can solve anything…anything!” He goes on to talk about how the revolutionaries in our business are akin to insurgents working within the system to change things.
Advertising, when it’s done right, can be about a lot more than just crassly selling products. You can actually change culture and try to have a positive impact in the world. This is not a black and white issue and there’s no question that advertising can have a negative impact on the world. But it can also have a positive impact as well.
No matter what you do in the world of commerce, you can choose to make it bigger than just a ‘job’ and have a positive impact on everyone around you and even the rest of the world. (Cynics, start your flaming!)
Anyone can do this! All it takes is the will and determination. Creativity can solve anything!
