Comments on: To scam or not to scam… http://www.baldwinand.com/blog/our-thoughts/to-scam-or-not-to-scam Tue, 20 Dec 2011 17:23:40 +0000 hourly 1 By: Lori McIlwain http://www.baldwinand.com/blog/our-thoughts/to-scam-or-not-to-scam/comment-page-1#comment-130 Lori McIlwain Sat, 05 Sep 2009 14:30:46 +0000 http://www.baldwinand.com/blog/?p=1664#comment-130 I love that the One Show is nonprofit and makes good use of entry dollars. If more shows were like that, I'd entertain entering more. But fake ads aren't far behind the ones carrying a flimsy media schedule for the sake of legitimacy. They may as well be banned too. We're small budget, so we don't have the money to enter a lot, or the time. But when we lose accounts over agency x because of their stack of awards (creating that feeling of safety for the prospect -- awards? sign us up!) it becomes a shame especially when those awards were won unfairly. Back in the day when surgeons were validated by the amount of blood wiped on their coats, saving lives was little more than an afterthought. And the man who stood up and suggested that washing hands between surgeries would prevent infection and save more lives was ostracized. No blood on our coats? How will our genius be measured? For many agencies, I see awards as being the priority. The afterthought is the business they're supposed to help. Celebrating innovation, creativity, and unique observations that help a business grow, or a harmful social perception change, is a great thing. But if the celebration is only for validation, ego, or to land new business unethically, well, the people we're supposed to be helping are the ones who are losing over our "winning." And that just sucks. I love that the One Show is nonprofit and makes good use of entry dollars. If more shows were like that, I’d entertain entering more. But fake ads aren’t far behind the ones carrying a flimsy media schedule for the sake of legitimacy. They may as well be banned too.

We’re small budget, so we don’t have the money to enter a lot, or the time. But when we lose accounts over agency x because of their stack of awards (creating that feeling of safety for the prospect — awards? sign us up!) it becomes a shame especially when those awards were won unfairly. Back in the day when surgeons were validated by the amount of blood wiped on their coats, saving lives was little more than an afterthought. And the man who stood up and suggested that washing hands between surgeries would prevent infection and save more lives was ostracized. No blood on our coats? How will our genius be measured?

For many agencies, I see awards as being the priority. The afterthought is the business they’re supposed to help. Celebrating innovation, creativity, and unique observations that help a business grow, or a harmful social perception change, is a great thing. But if the celebration is only for validation, ego, or to land new business unethically, well, the people we’re supposed to be helping are the ones who are losing over our “winning.” And that just sucks.

]]> By: David Baldwin http://www.baldwinand.com/blog/our-thoughts/to-scam-or-not-to-scam/comment-page-1#comment-127 David Baldwin Sat, 05 Sep 2009 13:11:10 +0000 http://www.baldwinand.com/blog/?p=1664#comment-127 I will take this suggestion to the board. I personally think it falls into the 'throw the baby out with the bath-water' but you never know and I promise it will be heard. I also sincerely thank you for the suggestion, I really appreciate our members giving us their thoughts and participating. I will take this suggestion to the board. I personally think it falls into the ‘throw the baby out with the bath-water’ but you never know and I promise it will be heard. I also sincerely thank you for the suggestion, I really appreciate our members giving us their thoughts and participating.

]]> By: iRuston Tech Blog » Blog Archive » The One Club Takes A Stand Against Scam http://www.baldwinand.com/blog/our-thoughts/to-scam-or-not-to-scam/comment-page-1#comment-126 iRuston Tech Blog » Blog Archive » The One Club Takes A Stand Against Scam Sat, 05 Sep 2009 10:40:55 +0000 http://www.baldwinand.com/blog/?p=1664#comment-126 [...] when former One Club Chairman David Baldwin continued the dialogue on his blog, I made my suggestion to fix [...] [...] when former One Club Chairman David Baldwin continued the dialogue on his blog, I made my suggestion to fix [...]

]]> By: Dan http://www.baldwinand.com/blog/our-thoughts/to-scam-or-not-to-scam/comment-page-1#comment-125 Dan Sat, 05 Sep 2009 08:10:45 +0000 http://www.baldwinand.com/blog/?p=1664#comment-125 Agencies in Asia always do scam, then get a letter from a client to prove it ran.... and run it once in an obscure magazine. Then they walk around like high priests of morality. This cunning ploy ruins the best intentions on your part. You guys really need to make this as watertight as possible. How about this--all ads to be accompanied by a media schedule. After finalists have been shortlisted, you use the media schedule to determine if an ad ran just once in some dodgy place. Surely that can be ascertained, right? Entries with hazy credentials stay at Finalist status, only entries that are backed by credible and realistic media schedules are considered for Gold, Silver & Bronze. Also, please look at tighter rules in the Poster/Outdoor/Collateral Category as this is where the most scam is perpetrated. Agencies in Asia always do scam, then get a letter from a client to prove it ran…. and run it once in an obscure magazine. Then they walk around like high priests of morality. This cunning ploy ruins the best intentions on your part. You guys really need to make this as watertight as possible. How about this–all ads to be accompanied by a media schedule. After finalists have been shortlisted, you use the media schedule to determine if an ad ran just once in some dodgy place. Surely that can be ascertained, right? Entries with hazy credentials stay at Finalist status, only entries that are backed by credible and realistic media schedules are considered for Gold, Silver & Bronze. Also, please look at tighter rules in the Poster/Outdoor/Collateral Category as this is where the most scam is perpetrated.

]]> By: David Baldwin http://www.baldwinand.com/blog/our-thoughts/to-scam-or-not-to-scam/comment-page-1#comment-120 David Baldwin Fri, 04 Sep 2009 23:23:39 +0000 http://www.baldwinand.com/blog/?p=1664#comment-120 Here's what we're doing: Unprecedented, thanks for all the comments. http://bit.ly/2Bvsg7 Here’s what we’re doing: Unprecedented, thanks for all the comments.

http://bit.ly/2Bvsg7

]]> By: Ed http://www.baldwinand.com/blog/our-thoughts/to-scam-or-not-to-scam/comment-page-1#comment-119 Ed Fri, 04 Sep 2009 21:51:59 +0000 http://www.baldwinand.com/blog/?p=1664#comment-119 Cool. I'm really excited to see how you guys respond to this. You have a real opportunity here. Cool. I’m really excited to see how you guys respond to this. You have a real opportunity here.

]]> By: David Baldwin http://www.baldwinand.com/blog/our-thoughts/to-scam-or-not-to-scam/comment-page-1#comment-118 David Baldwin Fri, 04 Sep 2009 21:13:19 +0000 http://www.baldwinand.com/blog/?p=1664#comment-118 Sorry, not 'issued' in the second sentence, 'reported.' Sorry, not ‘issued’ in the second sentence, ‘reported.’

]]> By: David Baldwin http://www.baldwinand.com/blog/our-thoughts/to-scam-or-not-to-scam/comment-page-1#comment-117 David Baldwin Fri, 04 Sep 2009 21:12:40 +0000 http://www.baldwinand.com/blog/?p=1664#comment-117 Apparently we issued a statement but it has not been reported yet. My understanding is that it will be issued eod. I will post a link if I see it. Apparently we issued a statement but it has not been reported yet. My understanding is that it will be issued eod. I will post a link if I see it.

]]> By: Ed http://www.baldwinand.com/blog/our-thoughts/to-scam-or-not-to-scam/comment-page-1#comment-116 Ed Fri, 04 Sep 2009 21:09:29 +0000 http://www.baldwinand.com/blog/?p=1664#comment-116 Was there a statement of some sort? I cannot find it on teh interwebs. Was there a statement of some sort? I cannot find it on teh interwebs.

]]> By: Dan Goldgeier http://www.baldwinand.com/blog/our-thoughts/to-scam-or-not-to-scam/comment-page-1#comment-115 Dan Goldgeier Fri, 04 Sep 2009 14:44:13 +0000 http://www.baldwinand.com/blog/?p=1664#comment-115 I'm a dues-paying member of The One Club and have been for 10 years or so. And while it may be a logistical challenge (heck, it might be a nightmare), why don't we open up the judging of the show to all the members? Do it with online voting if it's possible. From the front of annual you're talking about a couple of hundred people, and you might get a better cross-section of the ad community than you currently do, and reduce the amount of "judges are just voting for their friends" talk. It seems there's quite a lot of discussion this week not only about scam work, but that the entire voting system seems a little too insular. And it might put more eyes on the work looking out for scam ads. Just a thought. Dan I’m a dues-paying member of The One Club and have been for 10 years or so. And while it may be a logistical challenge (heck, it might be a nightmare), why don’t we open up the judging of the show to all the members? Do it with online voting if it’s possible.
From the front of annual you’re talking about a couple of hundred people, and you might get a better cross-section of the ad community than you currently do, and reduce the amount of “judges are just voting for their friends” talk. It seems there’s quite a lot of discussion this week not only about scam work, but that the entire voting system seems a little too insular. And it might put more eyes on the work looking out for scam ads. Just a thought.
Dan

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