To introduce güd to the world we created a Scratch-and-Sniff Facebook Experience. Scratch-and-sniff magazine inserts and QR codes on the product’s packaging drive people to experience the deliciously scented video on Facebook and to get a free sample. Besides the scents from the products themselves the insert also feature such wonderful aromas as ‘diesel exhaust’ and ‘subway grate.’
The güd launch attracted over 200,000 fans in its first week.
Campaign video:
Smelltastic Facebook video.
Scratch and Sniff insert front/back:
I love the scratch and sniff! It reminds me of the John Waters film, Polyester,1981- produced in “Odorama”.