güd is a complete team effort between Burt’s Bees and Baldwin&. We’ve been collaboratively involved almost every step of the way. The assignment included naming the brand and products, brand ID, package design, in store communications, social strategy and execution efforts and much more. One of the coolest parts of the assignment was being involved in shaping the scents with Burt’s Bees and Givaudan.

This entry was posted on Thursday, February 9th, 2012 at 9:00 am and is filed under güd and tagged with Brand ID, branding, design, güd, naming, social. You can follow any responses to this entry through the RSS 2.0 feed.

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