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güd, a new natural brand from Burt’s Bees.

güd is a complete team effort between Burt’s Bees and Baldwin&. We’ve been collaboratively involved almost every step of the way. The assignment included naming the brand and products, brand ID, package design, in store communications, social strategy and execution efforts and much more. One of the coolest parts of the assignment was being involved in shaping the scents with Burt’s Bees and Givaudan.

One Response to “güd, a new natural brand from Burt’s Bees.”

  1. Carl Razavi says:

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