güd, a new natural brand from Burt’s Bees.
güd is a complete team effort between Burt’s Bees and Baldwin&. We’ve been collaboratively involved almost every step of the way. The assignment included naming the brand and products, brand ID, package design, in store communications, social strategy and execution efforts and much more. One of the coolest parts of the assignment was being involved in shaping the scents with Burt’s Bees and Givaudan.
brand book
Peter Millar hired us to give them a new look and feel, and a new brand voice. This 2010 brand book also doubled as their fall line book. Or was it the other way around? Here’s a closer look:
