perfect güd morning
Six months ago, Keri Pfeiffer made a board on Pinterest, detailing her perfect morning. We found her board and decided to bring it to life. For real. And to celebrate the release of Red Ruby Groovy — the new blow-your-grapefruit-loving-morning’s-mi
Enter for a chance to win your perfect morning at http://www.gudhappens.com/perfectmorning
güd scratch and sniff facebook experience
To introduce güd to the world we created a Scratch-and-Sniff Facebook Experience. Scratch-and-sniff magazine inserts and QR codes on the product’s packaging drive people to experience the deliciously scented video on Facebook and to get a free sample. Besides the scents from the products themselves the insert also feature such wonderful aromas as ‘diesel exhaust’ and ‘subway grate.’
The güd launch attracted over 200,000 fans in its first week.
Campaign video:
Smelltastic Facebook video.
Scratch and Sniff insert front/back:
güd launch featured in Ad Age
Our new Social Media Smelltastical launch for güd is getting some attention in Ad Age. Check it out.
güd, a new natural brand from Burt’s Bees.
güd is a complete team effort between Burt’s Bees and Baldwin&. We’ve been collaboratively involved almost every step of the way. The assignment included naming the brand and products, brand ID, package design, in store communications, social strategy and execution efforts and much more. One of the coolest parts of the assignment was being involved in shaping the scents with Burt’s Bees and Givaudan.
güd featured in News & Observer
Burt’s Bees hopes younger women fall for its new line.
By David Ranii, News & Observer
Burt’s Bees is looking to gain sales from younger women with a whimsical new brand of natural products that focus on fragrance as a key selling point.
The Durham company recently launched its güd (pronounced good) line of shampoos, lotions and other personal care products, which come in scents with quirky names such as Orange Petalooza and Floral Cherrynova. They boast colorful packaging as well, which includes an umlaut over the u in güd that’s designed to resemble a smiley face. The brand slogan: güd happens.