It’s Earth Day, have you found your Burt yet?
Did you know that April 22nd marks the 40th anniversary of Earth Day? Well, here’s another interesting tidbit, Burt Shavitz, the co-founder of Burts Bees was there at the first Earth Day celebration 40 years ago.
It’s in this spirit that we launched “Find your Burt” for Burt’s Bees, an integrated idea that promotes solidarity in all things planet friendly. The truth is that just by doing little things every day we can all make the planet a better place to live.
The campaign consists of digital (website created in collaboration with Mekanism, SF) live events featuring ‘flocks of Burts’ spreading the word and handing out “Burt Kit” natural, reusable sample packs, human-powered bike blenders making smoothies from the natural ingredients found in Burt’s Bees skin care products. At the end of our events we compost the waste for a completely Earth friendly promotion.
The site, findyourburt.com, let’s you use your webcam to allow your inner Burt to come shining through by answering a few simple questions and playing with the Burtification tool. You can then share your image on Facebook, Twitter and through email.
Here are a few examples of the campaign video and the individual pieces in action including a closer look at the Burt Kits with the official Burt’s Bees Beard-ana:
TV/Movie Trailers
FullFrame had never really been marketed. The stand we created for FullFrame was to be ‘The World’s home of Documentaries.’ We knew we’d have to do movie trailers and television spots because the media was already donated. So the idea was to do both with, what else, cool documentaries. These were shot by Tim Bieber. (Why that guy isn’t making full-length documentaries I’ll never know. He’s great.)
During our time on FullFrame, the festival set new attendance records every single year.
Dr. Emmerick from Baldwin& on Vimeo.
FullFrame, Dr. Emmerick from Baldwin& on Vimeo.
FullFrame, Dave the Dwarf from Baldwin& on Vimeo.
FullFrame, Handlebar Club from Baldwin& on Vimeo.
Virgin Atlantic, Love from Above
One of David’s last projects at McKinney, the job was to relaunch the airline’s premium economy section. This was a fully integrated idea based on the notion that your experience on Virgin was akin to being ‘loved’ compared to other airline carrier’s service. Or as we called it, Love from Above.
Virgin Atlantic from Baldwin& on Vimeo.
The Duel
Polaris makes a fine line of ATV’s and has been calling there’s the toughest ones around for a long time. Unfortunately, everyone else in the category says the same thing. Since we can’t get them to stop saying it, we thought, let’s challenge them to a Duel, the prize being the right to say it.
Polaris, The Duel from Baldwin& on Vimeo.
Click the corner of the video to see it full screen.
Audi A8 Launch
Audi had no credibility in the D-class segment against especially against Mercedes, BMW and Lexus. But the new A8 was about to change all of that. This was a campaign utilized everything from traditional advertising to events to finally, a television show on A&E.
Audi A8 Launch from Baldwin& on Vimeo.
This is an 8 page insert that went along with the program.
Oasys Mobile, Pherotones
A digital mobile content provider and manager, Oasis needed to get noticed on a very small budget. The answer, Pherotones, ring tones that attract the opposite sex (that’s the PG way to say it.) Click the corner of the video to see it full screen.
Oasys Mobile, Pherotones from Baldwin& on Vimeo.
The wedding viral video. Evidence that Pherotones were wreaking havoc around the country.
Audi, Art of the Heist
This is a campaign to launch the Audi A3, a bitch of a process over months including over 10,000 pieces of creative. It was produced in partnership between McKinney and Chelsea pictures which then became Campfire. A great partner who we couldn’t have done without.
Art of the Heist Campaign Video from Baldwin& on Vimeo.
Click the corner of the video to see it full screen.
Sony MYLO
Sony was introducing a product called MYLO (My Life Online) a wireless device aimed at college kids that would effortlessly allow them to text, share and do all things social. Since social networking is all about connecting and belonging, the idea of this campaign was to create a place they could go to become a part of a tribe and learn all about the new MYLO. The answer, of course, was to create the world’s first online thumbternity.
Sony MYLO campaign overview from Baldwin& on Vimeo.
Realitywood Campaign overview
Our ‘How much reality can you handle?’ campaign had been running for about 5 years and it was time for something new. The festival was getting bigger and bigger every year, even getting listed on Entertainment Weekly’s ‘It List.’ It was truly becoming a part of Durham’s pop culture and cultural landscape and one of the biggest tourist draws in the city. We always talked about FullFrame as the world’s home for documentaries. Kind of the hollywood of docs. So we created the idea of Realitywood, a place far away from Hollywood and the land of big features. We even renamed the city ‘Realitywood’ by mayoral decree for the four days of the festival. This was a fully integrated campaign with guerilla placed in NY and LA, print, newspaper, television, a new website and much more.
FullFrame, Realitywood Campaign from Baldwin& on Vimeo.
Here’s our favorite spot/movie trailer from this campaign.
FullFrame, Penguins from Baldwin& on Vimeo.
The World’s First Internet Fire
We needed to update the FullFrame website, a very cool, but very flash heavy site. FullFrame needed it to be a little more flexible so that they could easily add content on a sometimes hourly basis during the festival itself. So to promote the new site, we burnt down the old one. The World’s First Internet Fire, a fully integrated campaign pulled off on a shoestring budget.
The World’s First Internet Fire from Baldwin& on Vimeo.
Sony Bravia
Sony Bravia Choose your adventure from Baldwin& on Vimeo.
This is a campaign for Bravia Televisions. The idea was to avoid the conversatin about pixels and aspect ratios and get to the truth of the matter. There’s tension between Men and Women about getting a big television. Guys want a big-assed television with a great picture and women want something that has a great picture and looks great in the room. The idea of the campaign was to use Tivo to let people watch a commercial and choose an ending tailored for either men or women. The message, Bravia is the first HD TV designed for Men and Women.
Here are a few of the spots themselves.
Sony Bravia, Heart from Baldwin& on Vimeo.
Sony Bravia, Shoesical from Baldwin& on Vimeo.
Sony Bravia, Coach from Baldwin& on Vimeo.
Travelocity - a tiny relaunch
This is the story behind the first work we did at McKinney to relaunch Travleocity. Now a beloved icon, this is the birth of the roaming gnome.
Travelocity Gnome Launch video. from Baldwin& on Vimeo.
Click the corner of the video to see it full screen.