burtsbees.com redesign
Baldwin& just launched a redesign for burtsbees.com. All designed around a richer expression of the brand and a smoother shopping experience.
It’s Earth Day, have you found your Burt yet?
Did you know that April 22nd marks the 40th anniversary of Earth Day? Well, here’s another interesting tidbit, Burt Shavitz, the co-founder of Burts Bees was there at the first Earth Day celebration 40 years ago.
It’s in this spirit that we launched “Find your Burt” for Burt’s Bees, an integrated idea that promotes solidarity in all things planet friendly. The truth is that just by doing little things every day we can all make the planet a better place to live.
The campaign consists of digital (website created in collaboration with Mekanism, SF) live events featuring ‘flocks of Burts’ spreading the word and handing out “Burt Kit” natural, reusable sample packs, human-powered bike blenders making smoothies from the natural ingredients found in Burt’s Bees skin care products. At the end of our events we compost the waste for a completely Earth friendly promotion.
The site, findyourburt.com, let’s you use your webcam to allow your inner Burt to come shining through by answering a few simple questions and playing with the Burtification tool. You can then share your image on Facebook, Twitter and through email.
Here are a few examples of the campaign video and the individual pieces in action including a closer look at the Burt Kits with the official Burt’s Bees Beard-ana:
Oasys Mobile, Pherotones
A digital mobile content provider and manager, Oasis needed to get noticed on a very small budget. The answer, Pherotones, ring tones that attract the opposite sex (that’s the PG way to say it.) Click the corner of the video to see it full screen.
Oasys Mobile, Pherotones from Baldwin& on Vimeo.
The wedding viral video. Evidence that Pherotones were wreaking havoc around the country.
Audi, Art of the Heist
This is a campaign to launch the Audi A3, a bitch of a process over months including over 10,000 pieces of creative. It was produced in partnership between McKinney and Chelsea pictures which then became Campfire. A great partner who we couldn’t have done without.
Art of the Heist Campaign Video from Baldwin& on Vimeo.
Click the corner of the video to see it full screen.
Sony MYLO
Sony was introducing a product called MYLO (My Life Online) a wireless device aimed at college kids that would effortlessly allow them to text, share and do all things social. Since social networking is all about connecting and belonging, the idea of this campaign was to create a place they could go to become a part of a tribe and learn all about the new MYLO. The answer, of course, was to create the world’s first online thumbternity.
Sony MYLO campaign overview from Baldwin& on Vimeo.
The World’s First Internet Fire
We needed to update the FullFrame website, a very cool, but very flash heavy site. FullFrame needed it to be a little more flexible so that they could easily add content on a sometimes hourly basis during the festival itself. So to promote the new site, we burnt down the old one. The World’s First Internet Fire, a fully integrated campaign pulled off on a shoestring budget.
The World’s First Internet Fire from Baldwin& on Vimeo.