To demonstrate the before and after effects of Burt’s Bees new Intense Hydration line, we create a before and after coupon billboard. Read more about it here.
PGA players are, if anything, competitive world class athletes. So how do you get them behind the wheel of BMW’s M cars? Hold a ride and drive racing event at the “Autobahn Country Club” during the BMW Championship in Cog Hill. But when the players are already inundated with hundreds of other invitations throughout the tour, yours has to stand out. You don’t put a card with details into an envelope and hope for the best.
In this case, we created a motor oil scented cologne called “15W – 50″ that evokes the essence of the race track. The cologne was then placed in the player’s lockers. A week later when the players check into their hotel rooms, they’re greeted by skid marks coming out from beneath their sinks with another message inviting them to sign up for the event.
Special shout out to our events partner, Octagon.
Did you know that April 22nd marks the 40th anniversary of Earth Day? Well, here’s another interesting tidbit, Burt Shavitz, the co-founder of Burts Bees was there at the first Earth Day celebration 40 years ago.
It’s in this spirit that we launched “Find your Burt” for Burt’s Bees, an integrated idea that promotes solidarity in all things planet friendly. The truth is that just by doing little things every day we can all make the planet a better place to live.
The campaign consists of digital (website created in collaboration with Mekanism, SF) live events featuring ‘flocks of Burts’ spreading the word and handing out “Burt Kit” natural, reusable sample packs, human-powered bike blenders making smoothies from the natural ingredients found in Burt’s Bees skin care products. At the end of our events we compost the waste for a completely Earth friendly promotion.
The site, findyourburt.com, let’s you use your webcam to allow your inner Burt to come shining through by answering a few simple questions and playing with the Burtification tool. You can then share your image on Facebook, Twitter and through email.
Here are a few examples of the campaign video and the individual pieces in action including a closer look at the Burt Kits with the official Burt’s Bees Beard-ana: