the thanksgiver
Christmas has Santa Claus, Easter has the Easter Bunny, Halloween has the headless horseman. Thanksgiving? All it has is a dinner.
We figured we’d better fix that. Introducing the Thanksgiver. (Optimized for Chrome.) The world’s last surviving, time-traveling pilgrim, sucked through a wormhole during the first Thanksgiving. Now he exists to expand your Thanksconsiousness and give you ideas for all kinds of things to be thankful for beyond food, family and deity.
A collaborative effort between Baldwin&, Fragment Labs, Partizan and director Tim Roper, and JSM Music, NY.
güd launch featured in Ad Age
Our new Social Media Smelltastical launch for güd is getting some attention in Ad Age. Check it out.
güd, a new natural brand from Burt’s Bees.
güd is a complete team effort between Burt’s Bees and Baldwin&. We’ve been collaboratively involved almost every step of the way. The assignment included naming the brand and products, brand ID, package design, in store communications, social strategy and execution efforts and much more. One of the coolest parts of the assignment was being involved in shaping the scents with Burt’s Bees and Givaudan.
güd featured in News & Observer
Burt’s Bees hopes younger women fall for its new line.
By David Ranii, News & Observer
Burt’s Bees is looking to gain sales from younger women with a whimsical new brand of natural products that focus on fragrance as a key selling point.
The Durham company recently launched its güd (pronounced good) line of shampoos, lotions and other personal care products, which come in scents with quirky names such as Orange Petalooza and Floral Cherrynova. They boast colorful packaging as well, which includes an umlaut over the u in güd that’s designed to resemble a smiley face. The brand slogan: güd happens.