The paper had just undergone a complete face lift, new and improved, if you will. So the idea was to take old commercials and give them the new and Improved treatment by making them for the Oregonian. One of the reasons we love this is it’s all about being resourceful. These commercials cost about $5,000 clams a piece to make. We knew we didn’t have a big budget so we worked within that box. If you look closely at the Dancer spot, you’ll see a pre-famous Burt Convy hoofing it up. The agency was Cole & Weber.