the thanksgiver
Christmas has Santa Claus, Easter has the Easter Bunny, Halloween has the headless horseman. Thanksgiving? All it has is a dinner.
We figured we’d better fix that. Introducing the Thanksgiver. (Optimized for Chrome.) The world’s last surviving, time-traveling pilgrim, sucked through a wormhole during the first Thanksgiving. Now he exists to expand your Thanksconsiousness and give you ideas for all kinds of things to be thankful for beyond food, family and deity.
A collaborative effort between Baldwin&, Fragment Labs, Partizan and director Tim Roper, and JSM Music, NY.
autobahn racing invites
PGA players are, if anything, competitive world class athletes. So how do you get them behind the wheel of BMW’s M cars? Hold a ride and drive racing event at the “Autobahn Country Club” during the BMW Championship in Cog Hill. But when the players are already inundated with hundreds of other invitations throughout the tour, yours has to stand out. You don’t put a card with details into an envelope and hope for the best.
In this case, we created a motor oil scented cologne called “15W – 50″ that evokes the essence of the race track. The cologne was then placed in the player’s lockers. A week later when the players check into their hotel rooms, they’re greeted by skid marks coming out from beneath their sinks with another message inviting them to sign up for the event.
Special shout out to our events partner, Octagon.
burtsbees.com redesign
Baldwin& just launched a redesign for burtsbees.com. All designed around a richer expression of the brand and a smoother shopping experience.
