GAIA HERBS
The hardest working herbs on earth.
Research, Strategy, Campaign, Media, Social, Community Management
How do you drive home the fact that — in an often opaque, confusing, and misleading industry — Gaia Herbs goes to extreme lengths to make the most transparent, high-quality herbal supplements possible?
Well, you invite a governmental regulatory body to visit, you bring on an international supermodel to spread the word about your mission, and you create some killer social content to underpin it all. Duh.
We launched the Hardest Working Herbs on Earth campaign, including a full-page NYT ad, inviting the FDA to visit the Gaia Herbs Farm anytime they want and a series of videos that featured our hardworking employees talking about Gaia’s hardworking standards.
Oh, and we also enlisted the help of supermodel-and-super-smart-health-guru Gisele Bunchen to join the cause, as the official Gaia Herbs Chief Wellness Officer. Gisele says Gaia’s herbs are part of the reason she feels better in her 40s than her 20s, and to see her instagram feed and CBS Sunday Morning, it seems to be working.
EVERGREEN SOCIAL
Gaia Herb’s social channels were primed to be the place where their practices, products, and personality could shine through. We created a range of evergreen social content, including but not limited to: product-centric deep-dives, positive daily affirmations, wellness recommendations, and even some sweet capybara cameos.
