A hybrid branding/digital/advertising/mobile/social media thingy in Raleigh, NC.

See

Work / CREE

Reintroducing Light

Cree, Inc created an LED light bulb that's 85% more efficient than a normal incandescent bulb—and about half the cost of current LEDs. So how do you sell a product that pretty much sells itself? You build a tiny casket, write some awesome scripts, then hire Lance Reddick—star of The Wire, Fringe, and Lost—to knock them out of the park.

 

Nighty night, Edison.

Reintroducing Light

Cree, Inc created an LED light bulb that's 85% more efficient than a normal incandescent bulb—and about half the cost of current LEDs. So how do you sell a product that pretty much sells itself? You build a tiny casket, write some awesome scripts, then hire Lance Reddick—star of The Wire, Fringe, and Lost—to knock them out of the park.

 

Nighty night, Edison.


Work / güd

MY PERFECT güd MORNING

Nine months ago, Keri Pfeiffer made a board on Pinterest detailing her perfect morning. We found her board. And decided to bring it to life. For real.

MY PERFECT güd MORNING

Nine months ago, Keri Pfeiffer made a board on Pinterest detailing her perfect morning. We found her board. And decided to bring it to life. For real.


SOCIAL SMELLTASTICAL

We worked hand-in-hand with Burt's Bees to develop güd, a fun line of natural, naturally awesome-smelling personal care products. And then we launched it with the Internet's first scratch-and-sniff Facebook experience. 

SOCIAL SMELLTASTICAL

We worked hand-in-hand with Burt's Bees to develop güd, a fun line of natural, naturally awesome-smelling personal care products. And then we launched it with the Internet's first scratch-and-sniff Facebook experience. 


güd happens

A team effort between Burt’s Bees and Baldwin&, güd is a natural personal care brand we helped create from scratch. Baldwin& was involved at every level of the process, including: brand strategy and positioning, naming, brand ID, package design, in-store communications, social strategy, social, mobile, & more.

Portfolio Image
Portfolio Image

güd happens

A team effort between Burt’s Bees and Baldwin&, güd is a natural personal care brand we helped create from scratch. Baldwin& was involved at every level of the process, including: brand strategy and positioning, naming, brand ID, package design, in-store communications, social strategy, social, mobile, & more.


Work / Burt's Bees

BEFORE & AFTER BILLBOARD

To show the hydrating effects of a new Burt's Bees face care line, we re-imagined the typical Before & After product demo with a billboard composed of thousands of coupons. Then we let the power of curiosity take it from there.

BEFORE & AFTER BILLBOARD

To show the hydrating effects of a new Burt's Bees face care line, we re-imagined the typical Before & After product demo with a billboard composed of thousands of coupons. Then we let the power of curiosity take it from there.


Six Second Classics

To launch Burt's Bees onto Vine we celebrated these time-tested classic literary and entertainment pieces with everyone's favorite Burt's Bees Classic products in starring roles. 

The work was shared far and wide in the ad world and beyond including Creativity, Fast Company, and CNN.    

Six Second Classics

To launch Burt's Bees onto Vine we celebrated these time-tested classic literary and entertainment pieces with everyone's favorite Burt's Bees Classic products in starring roles. 

The work was shared far and wide in the ad world and beyond including Creativity, Fast Company, and CNN.    


NATURE KNOWS COLOR

To introduce Lip Color, a 100% natural lip gloss line from Burt's Bees, we turned to Nature for inspiration. And, like always, she gave us the answer.

Portfolio Image
Portfolio Image
Portfolio Image

NATURE KNOWS COLOR

To introduce Lip Color, a 100% natural lip gloss line from Burt's Bees, we turned to Nature for inspiration. And, like always, she gave us the answer.


MUSIC FROM NATURE

To celebrate Earth Day, we collaborated with musical genius (and tree-cello prodigy) Diego Stocco to create an original piece of music, made with the help of the natural ingredients found in Burt’s Bees products. Stick around for the sick bee solo.

MUSIC FROM NATURE

To celebrate Earth Day, we collaborated with musical genius (and tree-cello prodigy) Diego Stocco to create an original piece of music, made with the help of the natural ingredients found in Burt’s Bees products. Stick around for the sick bee solo.


TINTED LIP BALM

To introduce Tinted Lip Balm from Burt's Bees, we started with the product itself, creating a stop-motion animated short using only the balm as the medium. Original music composed in collaboration with local singer/songwriter Catherine Edgerton from Durham, North Carolina's Midtown Dickens.

TINTED LIP BALM

To introduce Tinted Lip Balm from Burt's Bees, we started with the product itself, creating a stop-motion animated short using only the balm as the medium. Original music composed in collaboration with local singer/songwriter Catherine Edgerton from Durham, North Carolina's Midtown Dickens.


RAISE YOUR BURT'S

Burt's Bees has some of the most enthusiastic fans of any brand in the world. So we set out to find the biggest one of all. And when we found her, we let her know just how much her dedication means to us.

 

Starting by literally changing the name of the company to Zia's Bees for a week. And then making her the star of our national print campaign. Yeah, she might've been a little excited.

 

RAISE YOUR BURT'S

Burt's Bees has some of the most enthusiastic fans of any brand in the world. So we set out to find the biggest one of all. And when we found her, we let her know just how much her dedication means to us.

 

Starting by literally changing the name of the company to Zia's Bees for a week. And then making her the star of our national print campaign. Yeah, she might've been a little excited.

 


Classics

Many of Burt's Bees products have been around for decades and yet are still top sellers to this day. These are the stories of the most beloved products in an already amazing line up. This campaign lives online as e-commerce, in social media and as POS running globally.

Portfolio Image
Portfolio Image
Portfolio Image
Portfolio Image
Portfolio Image
Portfolio Image
Portfolio Image

Classics

Many of Burt's Bees products have been around for decades and yet are still top sellers to this day. These are the stories of the most beloved products in an already amazing line up. This campaign lives online as e-commerce, in social media and as POS running globally.


Work / BMW

BMW Championship

As AOR for BMW Golf, we've worked on a lot of great projects over the last 4 years. But our favorite has to be the BMW Championship Track Day, an influencer program in which BMW wrangles a bunch of pro golfers together, puts them in expensive cars on a professional track, and hopes that the insurance company isn't watching.

 

This is a selection of work we did to convince them to put down their silly-looking long putters and hit the track.

Portfolio Image
Portfolio Image
Portfolio Image

BMW Championship

As AOR for BMW Golf, we've worked on a lot of great projects over the last 4 years. But our favorite has to be the BMW Championship Track Day, an influencer program in which BMW wrangles a bunch of pro golfers together, puts them in expensive cars on a professional track, and hopes that the insurance company isn't watching.

 

This is a selection of work we did to convince them to put down their silly-looking long putters and hit the track.


Fast Asleep

For the 2012 Track Day, we relied on cleverly-placed media and some very understanding hotel managers to catch the players' attention.

 

Glow-in-the-dark posters on the ceiling above their bed let them know the track was waiting. And a custom BMW sleeptrack playing on the TV (composed using the soothing sounds of an M3 engine) didn't really do much lullaby-ing.

Portfolio Image
Portfolio Image
Portfolio Image

Fast Asleep

For the 2012 Track Day, we relied on cleverly-placed media and some very understanding hotel managers to catch the players' attention.

 

Glow-in-the-dark posters on the ceiling above their bed let them know the track was waiting. And a custom BMW sleeptrack playing on the TV (composed using the soothing sounds of an M3 engine) didn't really do much lullaby-ing.


Work / Ponysaurus

PRACTICING WHAT WE PREACH

Part of our business model has always been to create our own brands and to create our own luck. Which brings us to Ponysaurus Brewing Company, a Durham based nano-brewery making some of the most talked-about beer in the Triangle right now. David is a third owner and brings all of Baldwin&'s expertise to making the branding as good as the beer itself. It's kind of like the Hair Club for Men: "We're not just owners, we're a client." 

Portfolio Image
Portfolio Image
Portfolio Image
Portfolio Image
Portfolio Image
Portfolio Image
Portfolio Image

PRACTICING WHAT WE PREACH

Part of our business model has always been to create our own brands and to create our own luck. Which brings us to Ponysaurus Brewing Company, a Durham based nano-brewery making some of the most talked-about beer in the Triangle right now. David is a third owner and brings all of Baldwin&'s expertise to making the branding as good as the beer itself. It's kind of like the Hair Club for Men: "We're not just owners, we're a client." 


Work / Umstead

PRINT

The Umstead Hotel and Spa is arguably the South’s premier 5-star hotel. This is our first work for the brand.

 

Portfolio Image
Portfolio Image
Portfolio Image
Portfolio Image

PRINT

The Umstead Hotel and Spa is arguably the South’s premier 5-star hotel. This is our first work for the brand.

 


Work / KINGSFORD

KINGSFORD E-COMMERCE

Kingsford asked us to help create a new e-commerce store for their BBQ-eating, motorcycle-riding, Americana-inspired lifestyle brand. The only thing that's missing is charcoal-scented air fresheners. And trust us, we're working on it.

Portfolio Image
Portfolio Image
Portfolio Image

KINGSFORD E-COMMERCE

Kingsford asked us to help create a new e-commerce store for their BBQ-eating, motorcycle-riding, Americana-inspired lifestyle brand. The only thing that's missing is charcoal-scented air fresheners. And trust us, we're working on it.


Work / GearWrench

Hardworking Print

GearWrench makes extremely tough tools for extremely tough work. So we made some extremely tough print with extremely tough headlines. Then we ate a fried bologna sandwich and wiped our hands on our shirts.

Portfolio Image
Portfolio Image
Portfolio Image
Portfolio Image

Hardworking Print

GearWrench makes extremely tough tools for extremely tough work. So we made some extremely tough print with extremely tough headlines. Then we ate a fried bologna sandwich and wiped our hands on our shirts.


Work / Baldwin&

Art & Copy

Our namesake isn't just a guy who selflessly donates his Bojangles biscuits to hungry junior copywriters.

 

He's also an executive producer of an Emmy-winning documentary. A 2009 Sundance “Buzz Film,” Art & Copy was the only documentary picked up at the festival that year. It premiered in theaters in 2010, aired on PBS last fall, and is now available on DVD.

 

Buy it.

Art & Copy

Our namesake isn't just a guy who selflessly donates his Bojangles biscuits to hungry junior copywriters.

 

He's also an executive producer of an Emmy-winning documentary. A 2009 Sundance “Buzz Film,” Art & Copy was the only documentary picked up at the festival that year. It premiered in theaters in 2010, aired on PBS last fall, and is now available on DVD.

 

Buy it.


The Loving Story

David is also an associate producer on a movie called The Loving Story, directed by Nancy Buirski, which just ended its run at the Tribeca Film Festival and has been picked up by HBO. A chronicle of a landmark civil rights case, the film is right on mission with our company, “Use creativity to make a difference.”

The Loving Story

David is also an associate producer on a movie called The Loving Story, directed by Nancy Buirski, which just ended its run at the Tribeca Film Festival and has been picked up by HBO. A chronicle of a landmark civil rights case, the film is right on mission with our company, “Use creativity to make a difference.”


About

What are we?

To be honest, we're not really sure, and we'd like to keep it that way. Because once an agency thinks it's figured out what it is, it loses its edge. 

 

But what we do know is this: we're a powderkeg of passionate creators, and we spend our days giving a damn about everything we do, whether it looks like advertising or not.

David Baldwin
David Baldwin Lead Guitar
Bob Ranew
Bob Ranew Day Dreamer
Erin Bredemann
Erin Bredemann Accountess
Jerry Bodrie
Jerry Bodrie Superconductor
MaryEllen Zino
MaryEllen Zino The Equalizer
Lisa Shimotakahara
Lisa Shimotakahara The Librarian
Tonya Martin
Tonya Martin Mixologist
Cameron Vann
Cameron Vann Fire Juggler
Paul Tuorto
Paul Tuorto Renaissance Man
Doug Kleeman
Doug Kleeman Recon Op
Jennifer Matthews
Jennifer Matthews Visual Therapist
Jennifer Hazelett
Jennifer Hazelett GPS
Kathleen Gallagher
Kathleen Gallagher The Ninja
Chad Temples
Chad Temples Failed Musician
April Lauderdale
April Lauderdale Pixel Operator
Jimmie Blount
Jimmie Blount Cosmonaut
Kellyn McGarity
Kellyn McGarity The Baker
Katharine Belloir
Katharine Belloir Cryptologist
Mattias Davidsson
Mattias Davidsson Brewmeister
Matt Wood
Matt Wood Body Double
Charlotte Moore
Charlotte Moore Mage
Regan Wood
Regan Wood Business Model
Taylor Yarber
Taylor Yarber Parachute Rigger
David Dykes
David Dykes Mediaologist
Melati Belot
Melati Belot Matchmaker
Jessica Lorenzen
Jessica Lorenzen The Farmer
Troy Walker
Troy Walker Point Man
Hillary Pitts
Hillary Pitts The Mad Hatter
Judy Abel
Judy Abel The Archeologist

What are we?

To be honest, we're not really sure, and we'd like to keep it that way. Because once an agency thinks it's figured out what it is, it loses its edge. 

 

But what we do know is this: we're a powderkeg of passionate creators, and we spend our days giving a damn about everything we do, whether it looks like advertising or not.



(default) 5 queries took 5 ms
NrQueryErrorAffectedNum. rowsTook (ms)
1SELECT `Container`.`id`, `Container`.`class` FROM `baldwin_cake`.`containers` AS `Container` WHERE 1 = 112121
2SELECT `MediaType`.`id`, `MediaType`.`name` FROM `baldwin_cake`.`media_types` AS `MediaType` WHERE 1 = 1441
3SELECT `User`.`first_name`, `User`.`last_name`, `User`.`title`, `User`.`id`, `User`.`img`, `User`.`img_2` FROM `baldwin_cake`.`users` AS `User` WHERE `User`.`active` = '1' AND `User`.`public` = '1' ORDER BY `position` ASC29291
4SELECT `Page`.`id`, `Page`.`title`, `Page`.`slug`, `Page`.`header`, `Page`.`body`, `Page`.`img`, `Page`.`active`, `Page`.`created`, `Page`.`modified` FROM `baldwin_cake`.`pages` AS `Page` WHERE active = 1111
5SELECT `CoverPhoto`.`id`, `CoverPhoto`.`img`, `CoverPhoto`.`copy`, `CoverPhoto`.`active`, `CoverPhoto`.`location_id` FROM `baldwin_cake`.`cover_photos` AS `CoverPhoto` WHERE `active` = '1' LIMIT 1111